Red Tractor Logo

On the scrapheap: Sainsbury has decided to ditch the Red Tractor logo

Sainsbury puts Red Tractor logo on scrapheap

By Mike Stones

Retail giant Sainsbury is to put the Red Tractor logo – formerly used  for meat, poultry, dairy and fresh products – on the scrapheap, attributing the decision to what it termed “consumer confusion”.

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